Donât get me wrong, social media is useful and you should have an online presence if youâre an artist or business. By optimizing your profiles from the word “go” and always having fresh content in mind, managing your accounts becomes second nature. You can also interact with the community by liking, sharing, and commenting on other videos. Join and participate in groups. That way, you can secure your username should you ever end up needing to build a presence on one of these sites. You donât need a sophisticated content repurposing strategy. As an independent artist, you want every post to have as much reach and engagement as it possibly can, regardless â¦ Post something new, several times per day if possible. The top 10 social media platforms that all artist and creatives will want to consider when marketing and networking. To get the real answer I asked some of our indie music artists for their opinion on which platform they like best to promote music and why. Youâve got to be on Instagram â they just launched IGTV! Interact with the community. Submitted By ... And I will work more and more to get music out from the static social media. Your audience is key to getting you to the top and whenever you come up with new content i.e., music, they will garner the proper response. New song? Fri Oct 30, 2020. Well, thatâs one way to use Facebook. âI feel that social media marketing for music artists isnât really a topic thatâs spoken about. Facebook is the worldâs largest social network, and thereâs a good chance youâre already on it. Shares ... Burberry, Sony Pictures, Viacom, M&C Saatchi, Warner Music, Tate, Discovery Networks and VICE to use it as a recruiting tool. This is what YouTube is all about. You may have a different perspective on this matter, and thatâs okay. social media and mass music streaming platforms. Pinterest? : savannahhhjai, A post shared by CAYETANA (@cayetanaphilly) on Feb 23, 2017 at 8:09am PST. Yet, they donât seem interested in buying the whole thing. Get your fans to do the same. Either way, responding and retweeting shows that you’re listening to them. Upload videos, at least once per week. To start, make sure that your video descriptions are fully filled out including tags and links. There are tons of image creation tools out there like Canva that can help you create your own banner, tour announcement and everything in-between. As noted, YouTube is the number one place where people stream music versus Spotify, Pandora and a whole slew of other services combined. Networking for new gigs. If you want that sort of professional vibe for your profile without hiring a designer, don’t fret. This gives you the opportunity to get personal, showcase your music, let your fans in on an inside joke, show behind-the-scenes content and so on. Also note that you can send people from SoundCloud over to iTunes to purchase your music. Also remember that your fans can be a fantastic source of content themselves. Here’s a great example of Fall Out Boy’s cover photo promo, which scores bonus points by being visually striking as well. Interact with the community. But ever-so-rewarding when it all comes together. Oh, and bear in mind that social selling is totally fair game for musicians. #yyys #allpointseast #london ⚡️⚡️ our beating heart for you! Tweet several times per day. Use Facebook Live and advertise your top performing posts. You can even let Sprout’s ViralPost choose the best posting times for you, so you get the most out of all of those photos and posts you’ve curated. P.S. Youâll gain a lot of traction just by being real and being human on the platform. Publish new music on an ongoing basis. In 2018, we donât have the usual gatekeepers who decide whether you receive the mass exposure your music deserves, you can now be in complete control of your online music â¦ Use other social networks, your website and your email list to direct traffic to your Bandcamp page. I know, I know. thx @bmi & @AltNashville ✌ @Fender #sheshreds pic.twitter.com/zwVUEmczKb, — B R A N D Y Z D A N (@brandyzdan) August 21, 2018. Who knows: you could score a big-time follower or repost from an industry player through tactical tagging. It seems more people are growing wise to the fact that creating playlists can help them get more views for their videos, but I would say itâs still a bit underutilized by musicians. By Tom May 26 May 2020. Drive strategic decision making across the business with access to rich social data and analytics. Since YouTube gives you plenty of real estate in video descriptions, feel free to highlight as many promotions or social profiles as you see fit. And, generally you wonât experience any backlash for making mistakes early on. Remember though, none of what you’ve learned will matter if you don’t know how to get your music out there and earn from it. So, itâs a little uncertain as to whether itâll be sticking around over the long haul or if theyâll have to close their doors at some point. Pro tips to help you find the right social media platforms for your work. Last but not least, let’s talk about YouTube. Considering how to promote your music on Instagram can be challenging thanks to things like fickle algorithms and how fast social media moves in the first place, but frequent hype posts are totally fair game. If you arenât familiar with SoundCloud, itâs a place where you can upload your music and share it with people. What should you post? sale storewide over on www.chvrch.esUse the code MVRCHES for 25% off, Posted by CHVRCHES on Tuesday, August 14, 2018. Again, you need to post with regular consistency to stay relevant to your fans and followers. Headliner enables artists to help artists reach new fans by sharing each others music with their own connections using Myspace, â¦ 8 top social media platforms for artists and designers. Use the embed code to put your releases on your website and get your fans to do the same. LinkedIn? I agree that itâs a good place to build your online presence, and some even do well at it. have your Facebook posts automatically posted to Twitter) thereâs still value in leveraging the platform. Drooble? As far as the social networking aspect is concerned, people can follow you and share your music on their favorite social networks. Through creative promotions and sales, you can hawk your merch via social with no shame. Spreading yourself thin achieves nothing. We want to help you implement a killer social media strategy for your music in 2020, so we've compiled some of the best social media campaign ideas give your pages a boost. If youâre playing the social media game, you need to be thinking long-term. Last Updated on September 10, 2018 By David Andrew Wiebe Leave a Comment. Now, there is a lot of talk out there as to whether you should share your music for free, share samples, or not share it at all. Artists need to have a social media presence because they need to be able to act accordingly to the responses and feedback from their followers. It seems more people are growing wise to the fact that creating playlists can help them. Interact with the community and comment on other peopleâs tracks. Now that your profile is squared away, there’s the still the issue of content. But one thing I will say is a lot of music bloggers wonât review your music unless youâve uploaded it to SoundCloud. Advertise. You shouldn’t worry about doing too much self-promotion given that’s what social media marketing for musicians is all about. The app is known for being wildly popular among Gen Z-ers, but weâre already seeing older demographics start to embrace it as well. It doesnât do you a whole lot of good to have 10 followers here, 15 followers there, two followers over here, and so on. But it doesnât have to be so hard! How to succeed on Facebook: Post something new, several times per day if possible. Instead, weâd like to direct you to our post on How social media has affected the music industry. Home sweet home in Tennessee for 72hrs… But Georgia’s always on my mind #raycharles pic.twitter.com/dsGFhrcsKB. These social media platforms have opened up many more opportunities for musicians to network and share their music with a wider audience. In an industry where competition is so cutthroat, having pristine profiles out there lets people know that you’re anything but an amateur. Which platforms are your top priorities? Unfortunately, us musos are also on a budget and need to be very shrewd about how we manage our finances. Upload videos to Facebook (in addition to YouTube). Weâve covered this topic in another guide, but hereâs the lowdown â you need both. When it comes to social media for musicians, there are some specific YouTube optimization tips to consider. Whether you’re traveling across the country or just sitting in the studio, don’t neglect the power of a candid snapshot. Trust me â most people arenât seeing your posts anyway. Some simple overlay text is a subtle yet significant way to make your videos stand out from the crowd via search. On a related note, a huge piece of social media marketing for musicians is authenticity. By the same token, it doesnât take a lot to stand out. A post shared by YEAH YEAH YEAHS (@yeahyeahyeahs) on Jun 4, 2018 at 8:15am PDT. While you are by no means compelled to post them, they’re a safe bet for growing your audience if you’re starting from zero. If they end up closing their doors, your account will be gone. by Hozho on January 29, 2018 January 29, 2018. Letâs dive in. Use the embed code to put your releases on your website and get your fans to do the same. Post something new, several times per day if possible. You can decide whether to allow your audience to stream your music. Let us know in the comments below! | Google has slowly been buying up Twitterâs developer products. Required fields are marked *, you should not do more than you can do well. Brent Barnhart. Like, retweet and comment. No Comments. August 8, 2018. Get your fans to do the same. This is more of an artistic tip versus a purely social one but it deserves your attention regardless. If you’re regularly touring or playing shows and not sure how to promote your music on Facebook efficiently, shouting out attendees and posting pictures of your performances is a good start. Artist pages on social media can seem pretty quiet between releases. Think as covers as a sort of gateway to your original music. Facebook. So, if youâre planning to document your journey as a musician, interact with a lot of people and take a lot of photos, give it a whirl. Since musicians are often so busy, you need to make the most of your time spent marketing. Youâll get a lot out of it if youâre an extrovert. So, as with other social networks, it is possible to create conversations, participate in them and increase your impact. For me, it is still all about the music. A lot of people like to argue with me about this. The common thread between many of the biggest musical names on YouTube? Increasingly, people live on the Internet and wouldnât be a smart move â¦ Get focused and stay focused. The social media phenomenon has had a profound effect on how businesses run. This might seem like a no-brainer, but don’t overlook the importance of going back-and-forth with fans. Learn best practices. Terms Interact with other peopleâs photos (say something of substance â donât just say âgreat photo!â). Rather than just post promo after promo, it also pays to connect to your followers on a more personal level. Two-thirds of social media users agree that they discover new artists on social media, and nearly 60%are visiting online streaming services/platforms to listen to music after they see an update, tweet or post. It was created by Mark Zuckerberg, CEO of Facebook, who originally created the platform to keep tabs on the hottest chicks on campus. Social media can seem overwhelming, but knowing how different platforms can serve you â¦ Now that you know how easy it is to stock up on content ideas so you never run out of things to post, you’ll also want to consider your social media posting schedule for getting all of that content in front of fans. Social media tips, tricks and strategic guidance, Access to Sprout’s most popular social resources, Training to help you get the most from Sprout, Advice from industry leaders to help you think differently, How to analyze and improve your marketing, A beginner’s guide to the most essential tools and features, How to create and track great social campaigns, Written by It works a bit like SoundCloud, except thereâs a greater emphasis on getting people to buy your music. Want to learn how to do that? Let’s be honest: marketing as a musician is tough. It’s well-documented that tagging serves as a way to instantly increase the visibility of your posts on Facebook, Twitter or Instagram. 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